THIS COURSE IN CONTEXT
Behaviour change communication (BCC) is crucial in clinical settings and public health for preventing both communicable and noncommunicable diseases. In the future, it facilitates the management of outbreaks caused by newly appearing and recurring infectious diseases. Behaviour Change Communication (BCC) refers to a dynamic process that involves engaging with communities as part of a comprehensive programme. The aim is to create customised messages and strategies using various communication channels to encourage and maintain positive behaviours at the individual, community, and societal levels.
The BCC, which has developed over time with a focus on primarily emphasizing on conducive environment, has evident theories that describe its fundamental concepts. These theories are utilised across different levels and possess distinct advantages and disadvantages in their practicality. For effective planning and evaluation of an intervention, it is important to have a theoretical foundation for a BCC approach in any programme. This course provides an overview of the development of BCC, examines the merits and limitations of BCC theories, and explores its relevance across different time periods, including both historical and future contexts. This course also provides students with a comprehension of the principles of BCC and the application of these principles in their practical work.
Behaviour change communication (BCC) is crucial in clinical settings and public health for preventing both communicable and noncommunicable diseases. In the future, it facilitates the management of outbreaks caused by newly appearing and recurring infectious diseases. Behaviour Change Communication (BCC) refers to a dynamic process that involves engaging with communities as part of a comprehensive programme. The aim is to create customised messages and strategies using various communication channels to encourage and maintain positive behaviours at the individual, community, and societal levels.
The BCC, which has developed over time with a focus on primarily emphasizing on conducive environment, has evident theories that describe its fundamental concepts. These theories are utilised across different levels and possess distinct advantages and disadvantages in their practicality. For effective planning and evaluation of an intervention, it is important to have a theoretical foundation for a BCC approach in any programme. This course provides an overview of the development of BCC, examines the merits and limitations of BCC theories, and explores its relevance across different time periods, including both historical and future contexts. This course also provides students with a comprehension of the principles of BCC and the application of these principles in their practical work.